Lana Sheppard: Author & Award Winning Entrepreneur

Lana Sheppard: Author & Award Winning Entrepreneur

Inquiries or bookings: admin@giveupbook.com

Linkedin: https://www.linkedin.com/company/giveup/

BIO: 

With over 20 years of entrepreneurial grit and expertise, Lana is a powerhouse in the business world, having built and sold ventures across diverse industries while dominating the bookkeeping and payroll sector. Her journey from a bold 17-year-old navigating the Toronto business scene with sheer determination to a respected thought leader and financial literacy advocate reveals a path of resilience, self-education, and an unwavering commitment to growth. Lana’s insights resonate deeply because she’s lived them, learning firsthand that the path to success is paved with the right mindset, clarity, and the courage to let go.

Known by many as a financial superhero, Lana has a unique gift for decoding complex financial data and translating it into clear, actionable insights that drive impactful decisions. Others see her as a mentor who blends financial acumen with emotional intelligence, guiding entrepreneurs to break free from limiting beliefs and outdated narratives.

Her latest book, Give-Up Ignition, challenges business owners and leaders to rethink what holds them back. Lana’s mission is to show entrepreneurs that success isn’t about doing it all—it’s about doing the right things well, with intention and purpose. Her unique, no-nonsense approach to financial literacy and strategic decision-making sets her apart, as she inspires entrepreneurs to let go of what doesn’t serve them and ignite what does. Through her workshops, coaching, and community, Lana is creating a global movement of empowered entrepreneurs who make impactful business decisions, foster growth, and support one another on the journey. She believes in lighting up potential like a hot air balloon—because when you release the weight of what holds you down, that’s when you truly soar.

My Speaking Topic is:

"Giving Up” is dismantling the entrepreneurial narrative of success by approaching mindset in a different way. Letting go of a proven set of specific beliefs allows entrepreneurs at any stage to Give Up in order to elevate and expand themselves and their business. Build the mindset, create the plan & get into action! In short, mindset & financial literacy!